To be in the top 10% of agents, you've got to maximise your database usage. We explore how this is possible.
The EYE has recently published an article that evaluates the relationship between portal applications and agents ignoring the enquiries.
Citing research from Reapit, the report “…shows that the figure for buyer applicant registration [e]nquiries ignored by agents is 27% for sales and in lettings 32%.” However, as the article notes, the figures do ‘vary markedly’ between agents. Yet, it is asserted that: “The top 10% [of] agents have practically zero unprocessed applications.”
Simon Whale, a spokesperson for Reapit, states that “’We know from our analysis that even the best-performing agents have plenty of additional opportunities to win business hidden in their database.’”
And with the research also indicating that only 7.5% of portal leads convert into an offer or instruction, it begs the question: do you think that you are currently making the most of your current and archive database?
We understand that there are a number of reasons why portal applications are often “ignored”. Establishing which of your leads show genuine interest can be both time consuming and frustrating, and finding the time to follow-up on leads in busy periods can be difficult. That’s why making use of automated communications and the reporting features in your BriefYourMarket.com system gives you an added advantage over your competitors.
With automated communications, we enable your agency to stay at the forefront of your customers’ and prospects’ minds and help generate genuine leads. Think of automated communications as the unsung heroes of your business as they enable you to keep in touch with your past clients, weeks, months, and years after you’ve completed business with them. So when they are ready to make another investment, it’s your business that they’ll be thinking of. The real beauty of automation is that, once you set your triggers live, they practically take care of themselves and work for your business 24/7.
We enable your agency to give your properties the promotion they deserve. So if you’re you looking for a quick and easy way to promote your properties to your database, combine BriefYourMarket.com’s drag and drop editors with our property feeds and create stunning campaigns with ease.
Our unique reporting features enable you to make the most of your email campaigns and database data, and dramatically increase your revenue, and decrease your average sale time. So if you’re sending ‘Hot Property’, ‘Open House’, ‘Investment Opportunity’ and ‘Price Reduction’ campaigns to your current and prospective investors, landlords and applicants, you’ll quickly and efficiently be able to find the contacts who are most interested in the content within your campaign emails, increasing your business opportunities and helping you to work efficiently.
Find out how your agency could benefit from using automated communications, reporting features, and property feeds by contacting our expert property team on 0344 800 84 24 today!