Brief Marketing - The BriefYourMarket.com Blog

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A BriefYourMarket.com Insight into Automated Communications

A BriefYourMarket.com Insight into Automated Communications

Not familiar with automated communications? Don't sweat it! Read our handy guide to find out how and why automated communications are the future of efficient communication.

 

According to Google, searches for ‘marketing automation’ and triggered campaigns are at an all time high. It’s rapidly growing in popularity, with figures indicating a 42% increase in the amount of organisations using this extremely lucrative marketing tool over the last 3 years. Automated marketing and Triggered campaigns are based around the concept of keeping in touch with your clients or prospects when it matters to them. With triggered campaigns you’re creating the ideal customer journey because you’re effectively connected with your clients and prospects every step of the way. You’ll cultivate and nurture the relationships with them until they’re ready to use your services. Research has indicated that businesses using marketing automation to nurture prospects experience as much as a 451% increase in qualified leads because they’re specifically designed to respond to your clients and prospects based upon their interactions with your business. These ‘triggers’ or ‘event based messages’ are generated using the data in your CRM or similar data management software.

 

When considering the benefits of automated marketing it’s often easy to overlook the fundamentals of using an automated system: it’s easier, faster, more reliable, more data friendly and extremely cost-effective, with 78% of successful marketers noting that marketing automation is most responsible for improving revenue contribution. 

Automated marketing with BriefYourMarket.com’s system makes your job easier - and with 86% of marketers stating that “ease of use” was the most important factor when choosing a marketing automation system - you’ll be in safe hands with our easy to use platform. For example, your business can keep track of all the messages you’ve sent and to whom, streamlining your marketing process. The days of spending precious time creating and sending single or individually grouped messages are over. With automation you can send out an unlimited amount in just a few minutes. Automated systems are also more reliable; they don’t get stressed, overworked or tired; they don’t forget the important details like ‘who signed up today’ or ‘who asked to be unsubscribed’. One of the other key benefits of using BriefYourMarket.com as your automated marketing hosting service is its ability to deliver a considerably higher rate of your promotional content when compared to a business that is using a standard mail service provider. A higher percentage rate of delivery ultimately translates to more business for you.

 

You can also monitor all your data. The wealth of information that the BriefYourMarket.com system allows you to analyse will help determine your strategy moving forward. Access to constantly updated open and click through rates, for example, allows you to understand the kind of content that your clients and prospects are interested in, meaning that you can tailor your content to their needs. Now you’re monitoring your results you can analyse the variations of campaigns that you send out; another fantastic feature of the BriefYourmarket.com system is the ability to do A/B testing (or split testing). Send out variations in your campaign content and gain valuable insight into client and prospect behaviour.

 

Automated communications are just the beginning. To find out how BriefYourMarket.com’s marketing software has helped similar businesses increase business or to discuss the benefits of implementing an automated marketing strategy, contact one of our expert team on 0344 800 84 24 and find out how automated marking can boost your business TODAY.

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Saturday, 19 August 2017

Brief Marketing - The BriefYourMarket.com Blog

This is some blog description about this site

A BriefYourMarket.com Insight into Automated Communications

A BriefYourMarket.com Insight into Automated Communications

Not familiar with automated communications? Don't sweat it! Read our handy guide to find out how and why automated communications are the future of efficient communication.

 

According to Google, searches for ‘marketing automation’ and triggered campaigns are at an all time high. It’s rapidly growing in popularity, with figures indicating a 42% increase in the amount of organisations using this extremely lucrative marketing tool over the last 3 years. Automated marketing and Triggered campaigns are based around the concept of keeping in touch with your clients or prospects when it matters to them. With triggered campaigns you’re creating the ideal customer journey because you’re effectively connected with your clients and prospects every step of the way. You’ll cultivate and nurture the relationships with them until they’re ready to use your services. Research has indicated that businesses using marketing automation to nurture prospects experience as much as a 451% increase in qualified leads because they’re specifically designed to respond to your clients and prospects based upon their interactions with your business. These ‘triggers’ or ‘event based messages’ are generated using the data in your CRM or similar data management software.

 

When considering the benefits of automated marketing it’s often easy to overlook the fundamentals of using an automated system: it’s easier, faster, more reliable, more data friendly and extremely cost-effective, with 78% of successful marketers noting that marketing automation is most responsible for improving revenue contribution. 

Automated marketing with BriefYourMarket.com’s system makes your job easier - and with 86% of marketers stating that “ease of use” was the most important factor when choosing a marketing automation system - you’ll be in safe hands with our easy to use platform. For example, your business can keep track of all the messages you’ve sent and to whom, streamlining your marketing process. The days of spending precious time creating and sending single or individually grouped messages are over. With automation you can send out an unlimited amount in just a few minutes. Automated systems are also more reliable; they don’t get stressed, overworked or tired; they don’t forget the important details like ‘who signed up today’ or ‘who asked to be unsubscribed’. One of the other key benefits of using BriefYourMarket.com as your automated marketing hosting service is its ability to deliver a considerably higher rate of your promotional content when compared to a business that is using a standard mail service provider. A higher percentage rate of delivery ultimately translates to more business for you.

 

You can also monitor all your data. The wealth of information that the BriefYourMarket.com system allows you to analyse will help determine your strategy moving forward. Access to constantly updated open and click through rates, for example, allows you to understand the kind of content that your clients and prospects are interested in, meaning that you can tailor your content to their needs. Now you’re monitoring your results you can analyse the variations of campaigns that you send out; another fantastic feature of the BriefYourmarket.com system is the ability to do A/B testing (or split testing). Send out variations in your campaign content and gain valuable insight into client and prospect behaviour.

 

Automated communications are just the beginning. To find out how BriefYourMarket.com’s marketing software has helped similar businesses increase business or to discuss the benefits of implementing an automated marketing strategy, contact one of our expert team on 0344 800 84 24 and find out how automated marking can boost your business TODAY.

Cure January Joiner Syndrome
Flex Your Technological Muscle

Comments

 
No comments yet
Already Registered? Login Here
Guest
Saturday, 19 August 2017
 
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